Everytime I see a television network's self-serving commercial that says it is "in the service of the Filipino People," I tend to cringe. Why? Because if it truly does, then it won't do the following -
Include in the ticker tape of their evening newscast inconsequential tidbits about their actors/actresses (known and obscure) - buntis is ano, na-snub is kwan, nag LQ un dalawa. I mean who cares? For God's sake, it is supposed to be the evening news not tsismis hour. If they say their masa audience cares, they already have tons of tv and radio show to fill the masa's mind with silly nothings. Yet they play up trivia about the pool of talents in their newscast in the hope of popularizing them - at the expense of losing respect for their newscast. Nakakabobo talaga.
Accept advertorials in their talk and game shows using emcees of those shows as the spokesperson to make them appear as they are part of the show. It is bad enough that the advertorials are misleading to the mostly masa audience but most of the products are herbal stuff touted to cure certain diseases. Most of these advertorials in fact include testimonials from "users." But if you listen closely or watch their regular commercials or read their print ads, they always add a disclaimer, "No Therapeutic Claims." All those wonder claims, all those user testimonies and then to announce "No Therapeutic Claim" in direct contradiction? Boy, they must think the masa are really stupid. Oh yeah, I forgot - maybe that's the reason they do fill the masa's mind with all those stupid shows and trivia. Nakakabobo talaga.
In the service daw. Talaga ah?
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